For the entire 2018–2019 fiscal year Bidwell Training Center (BTC) enrolled 120 students, and BTC is projecting a significant increase in enrollment as this fall alone 89 students have enrolled in classes.
This fall BTC enrolled its largest horticulture technology class in the history of the program. Its medical programs this fall exceeded total medical enrollment from last fiscal year and new cohorts are starting this upcoming spring.
Strategic Changes Made to BTC’s Admissions
When Executive Director Kimberly Rassau Ed.D. started at BTC this year, her priority
was increasing the number of students served. Significant changes were made to the admissions strategy causing these excellent results. BTC has done a complete re-brand of their marketing materials and focused more on digital marketing in order to meet potential students where they are spending a lot of their time.
While the admissions process is the same, BTC has been more flexible to try and accommodate future students. For instance, while informational sessions are still held Mondays and Wednesdays at 8:45 a.m., potential students can now make an appointment to do an informational session if they aren’t able to make it to the one of those two days. Furthermore, a new addition to the admissions team has increased recruitment efforts.
While the numbers prove the efforts are effective, BTC still has more changes planned.
You’ll soon catch a new BTC commercial on television featuring BTC’s best ambassadors: alums. In addition, expect to see a complete redesign of the BTC website soon that will be clearer, modern, and easier to navigate.
2019 BTC Placement Rates
As reported in BTC’s 2019 Annual Report to the Accrediting Commission of Career Schools and Colleges, BTC’s overall job placement rate is 82%. BTC placement officers keep in touch with graduates to check on their employment and provide career advisement. Below are the individual programs’ placement rates:
- Laboratory Technician – 93%
- Culinary Arts – 73%
- Horticulture Technology – 77%
- Medical Assistant – 100%
- Medical Claims Processor – 73%
- Medical Coder – 71%
- Pharmacy Technician – 89%
Apply to BTC
Offering no-cost career training to Pennsylvania residents with a high school diploma
or equivalent is not a secret that should be kept from anyone who can take advantage
of this innovative educational model. If you or someone you know wants to learn
more about enrolling at BTC call 1-800-516-1800.